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Brand Manager

We are looking for a Brand Manager, who will be responsible for developing and executing effective marketing strategies to build and promote the company’s brand. The candidate will oversee various activities including marketing, advertising, and product development, creating and executing brand strategies, conducting market research, and managing brand assets to ensure a consistent and compelling brand message. The goal is to enhance brand awareness, drive customer loyalty, and contribute to the overall success of the company.

Additionally, the Brand Manager will work closely with our clients to ensure brand consistency and effectiveness across all channels.

Responsibilities

  • Develop and implement comprehensive brand strategies aligned with the company’s overall objectives.
  • Conduct market research to understand consumer preferences, industry trends, and competitive landscapes.
  • Define and communicate the unique value proposition and positioning of the brand in the market.
  • Plan and execute product launches, ensuring they align with the brand’s identity and resonate with the target audience.

Requirements

  • Excellent communication and interpersonal skills
  • Experience in brand management, marketing, or a related field
  • Ability to conduct market research and analyze data
  • Strong organizational and project management skills to handle multiple projects simultaneously and meet deadlines.
  • Creative thinking to generate innovative ideas for brand campaigns, visual elements, and messaging
  • Proficiency in Microsoft Office, Photoshop, and Adobe Creative Suite
  • Understanding of digital marketing channels, including social media, online advertising, and content marketing.
  • Bachelor’s degree in Business, Marketing, Communication, or related field
  • Experience with social media management
  • Experience working with SMEs is a plus

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